I worked on the branding for a new company, formerly called Hypothermia Devices. They developed a new technology for rapidly heating and cooling for use in the home, for professional athletes, in hospitals, and beyond. We came up with the name kelvi, because we wanted something short, memorable, available, and referencing temperature. Then we moved onto the branding, which had to be able to live at home, in a hospital, and a locker room. The circle of dots to references the transition from hot to cold. The lowercase text is friendly and modern, but also technical. The rest of the brand is clean and modern, with great product and lifestyle photography, and a minimal friendly color palate.