HomeState’s MLK Day of Service

Scope: Branding + Social

Client: Homestate

HomeState participates in the annual MLK Day of Service. This event is in partnership with Feed the Streets. They serve as a point of drop-off for item donations and drum up as much publicity as possible to collect monetary donations that are directed to Feed the Streets. Though MLK Day of Service happens in many locations, HomeState wanted to brand the event separately to stand out on social media and to fit in more appropriately with their brand.